Social Marketing, Commercial Marketing, Brand Marketing, Public Relations, Digital Communication etc. are ways to achieve the business goals that have been set. The big question is how to reach them? The logical answer will come from the good knowledge, the market, its potential, the products and services, their segmentation, their positioning, the different targets, the competitors, their means as well as their respective positioning.
Beyond the expertise on traditional marketing knowledge, HOD Consulting is made up of experts in Fast Moving Consumer Goods (FMCG) coupled with a vast experience in New Information Technologies and Communication. Also, digital communication, to name only this is an innovative way to communicate today with a very good value for money. If, for example, you want to reach young people in high socio-professional categories, the impact you can achieve by communicating via social networks and the internet is much higher than if you use traditional media. Today, it is imperative for companies to work with resources capable of providing them with adapted and 360 ° solutions that will enable them to be effective and efficient.